An Integrated Marketing Workbook for Colleges and Universities by Robert A. Sevier

Book Title: An Integrated Marketing Workbook for Colleges and Universities

Publisher: NA

ISBN: 0971059721

Author: Robert A. Sevier

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Robert A. Sevier with An Integrated Marketing Workbook for Colleges and Universities

  • Building Brand Momentum: Strategies for Achieving Critical Mass: A User's Guide for Developing, Launching, and Sustaining A Stong Brand
  • Integrated Marketing for Colleges, Universities & Schools: A Step-By-Step Planning Guide
  • Integrated marketing communication: A practical guide to developing comprehensive communication strategies
  • Leading Change, With a New Preface by the Author
  • The Great Mistake: How We Wrecked Public Universities and How We Can Fix Them (Critical University Studies)
  • Reinventing Financial Aid: Charting a New Course to College Affordability (Educational Innovations)
  • Building a Brand That Matters: Helping Colleges and Universities Capitalize on the Four Essential Elements of a Block-Buster Brand
  • Handbook of Strategic Enrollment Management (Jossey-Bass Higher and Adult Education (Hardcover))